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We build brand stories and systems
Brand story
Articulates the brand's purpose, point of view and what makes it meaningful to people.
Brand systems
Extends the brand across the business as the foundation for decision-making, consumer experience and ways of working.
Who we are
A curated pool of the top independent senior and executive strategists.
Leaders
Former department heads, business leads, drivers of new disciplines, those sent to open new offices, train the talent and drive ground-breaking work.
Generalists
Adaptable, leaders not siloed by strategy discipline. Proven experience stretching across brand, content, actions and analytics.
Early Adopters
Agentic experts, GAO mavens, vibe coders and people who like to play with and explore new tech
How we work
Indie agencies
Your on-demand strategy department.
We integrate with your team to tackle complex challenges and extend your capabilities when you need senior strategic firepower.
Brands
Your partner in building a more distinctive, connected brand.
We help you clarify what you stand for and translate it into the decisions, communications, and experiences that shape how your business is understood and experienced in the world of AI.
Start-ups
Your strategic partner from early ambition to market traction.
We help you define your position, articulate your story for consumers and investors, and build the foundations to accelerate your brand and business growth.
Remote
The best strategist for each project, unconstrained by geography or a fixed team.
Resourced
Strategists armed with proprietary intelligence and operational support
Efficient
Outcome vs hourly based
What we do
Brand Foundation
- Mission, Vision, Values
- Positioning and Value Prop
- Brand Architecture
- Naming
- Identity
Brand Expression
- GTM strategy
- Audience definition
- Messaging Hierarchy
- Consumer Journey
- Creative Brief
Brand Opportunity
- Market White Space
- Idea Territories
Product Development
- Product Definition
- Business Plan
- MVP Build
- Investment Strategy